Design Portfolio

Design portfolio for lpdesignhelp

Examples of graphic and web design as well as illustrations are included in my design portfolio. My goal is to tell your business’s story in the way your audience needs to see it. I work to find solutions for my clients. I’ve been able to attract more customers and improve their website ranking. All the while creating a design that is unique and that they truly love.

Successful design addresses challenges that a business faces. The websites in my design portfolio have been created for a range of NY businesses.

Featured Work:
  • all
  • print design
  • website design
Non-profit website design
From One Mother to Another is a Long Island-based non-profit organization that provides donated baskets with newborn essentials to mothers in need. Having only a Facebook page, the organization need to expand its presence. In planning the website, I recommended a FAQ page to answer common questions about making donations. The site also provides information about the organization and accepts donations. A bright color scheme was chosen. Plugins for Facebook and Instagram encourage social sharing.
Yoga Instruction Website Redesign
After three years with the same design, it was time for an update. A new logo and great photos provided inspiration for a clean, modern site with more white space. Content-heavy pages were organized into sub-pages making the information more readable. The recently launched site is responsive, giving visitors the full experience of the website across all devices. The homepage slider was simplified with few images that link to pages within the site as calls to action. A pop-up encourages visitors to signup for a newsletter.
New website design for Acupuncture services.
When developing a new website, it’s important to understand the goal of the site and the target audience. This site was created for an acupuncturist who wanted to promote his alternative wellness services. I started with a earth tone color scheme and eye-catching images. Employing full-width images make it a modern and professional looking website. The end result is responsive website with everything the client wanted to convey. When viewed on a mobile phone, a call button allows for an immediate way to contact BAH Acupuncture.
Website redesign for a spiritual wellness practitioner.
The owner was looking to update a site she had built herself a few years ago. She had outgrown the former site and was interested in a redesign. She also wanted a site that she could update. I suggested WordPress to provide a content management system (CMS), which give her that ability. My goal was to simplify the design elements, organize the information, and create a cohesive design. She had wonderful quotes on the site that were getting lost. Using a slider and great images, the quotes now are much more prominent and visually engaging. The site is responsive and mobile friendly as well.
Website design for Intuition NY, a LI-based wellness company.
The design of this site is a customized WordPress theme. The clients wanted a very clean and modern design using a black and white color scheme. Recently, a full-width slider was added to the homepage. The site incorporates a light box feature for its inspirational messages. The site continues to evolve, there are plans to include an e-commerce component in the coming months. ShareThis was also incorporated to help visitors share events and workshops through their social media accounts.
Website design for Spiritual Healer, Pat Longo
This project was a website redesign for Pat Longo, a spiritual healer based on Long Island. The former site was running WordPress and after discussing the client's need to regularly update the site, I recommended the new site be a customized theme for the WordPress platform. The color scheme was updated, new images and inspirational quotes were incorporated on the homepage. Social media and event calendar plugins were implemented as well.
Custom website for SPark Workshop Brooklyn.
A custom website built for a cooperative artist and maker space that also offers a woodworking shop, private and semi-private studios, and classroom space located in Sunset Park, Brooklyn. The logo and the website were designed to have an industrial feel. The site has built-in SEO considerations which enables the site to rank on the first page of result for searches on studio space in Brooklyn.
Website with e-commerce for SicChic Fightwear.
This site was created for a business that produces a line of MMA fight wear for women that has recently expanded to also include men. The client was looking for an edgy, bold design that would appeal to the target audience of women that practice martial arts style training and fighting, but not be overly feminine to discourage men from going to the site. The site also highlights the client's dedication to charity and giving back. Built-in SEO elements have helped the site rank on the first page of Google six months after its initial launch. AddThis buttons have been included to encourage social sharing. A companion store that features the fight wear was developed and is now online at shop.sicchic.com.
Redesign of LI preschool website
This site for a Montessori preschool is a great example of why it's vital to the success of your business to update your website. The former site looked dated even though it had been designed only two years ago. For the redesign, I knew it was important to include strong SEO elements and have meaningful monthly updates. My approach was to make a site that would be visually appealing to parents and provide an online tour of the preschool. I didn't want to overload the site with childish imagery as I have seen on other preschool sites. Instead, I took a more subtle approach by including small crayon drawings, bright colors, lots of white space and photos that featured children engaged in activities typical of the Montessori classroom environment. Quotes from Dr. Maria Montessori are featured prominently within the layout.
Website and promotional materials.
This site was created to compliment the existing Montessori Children Preschool site as well as stand on its own as a separate site highlighting their summer camp program for children. The color scheme is more vivid but design elements echo the main Montessori Preschool website. The site has a user-friendly layout that gives parents vital information about the program in an easy-to-read manner. The site features warm colors, playful fonts, vibrant images, and has built-in SEO. The school's location and contact information are prominent on the homepage as well as the other websites for Montessori Children. Online registration for the summer program is handled easily through a form.
Promotional materials designed for Butter Beans.
What started as a set of food illustrations created for use on food labels and menus, eventually expanded to creating table-top displays, recipe cards, flyers, and other promotional materials. Postcards were created to spread the word about their summer camp program. Seasonable vegetables were used as the main image for the front of recipe postcards reflecting the time of year. The food images were hand drawn and then finalized using Illustrator.
Website for personal trainers.
This custom-built site was created for Long Island-based personal trainers Keith and Stacey Boos to promote their business. Having recently moved locations, they were interested in featuring photos of their new facility which was handled by creating a slide show element on the homepage. Other photos used throughout the site include training sessions and client "before and after" photos. Contact, location, and services are easy to find.
Website for chiropractic group.
A website redesign project for a chiropractic practice based in Brooklyn. Focus was placed on providing visitors with essential information regarding hours, location and contact info is a simple and clear manner. The site was expanded to three pages from the former one-page design to highlight the chiropractors within the practice as well as to expand on the services provided.
Custom website for Healthy Alchemy, a spiritual wellness center.
This website for a spirituality and wellness center on Long Island has recently undergone a redesign. I had created a custom-designed website. The original jewel-toned color scheme was kept but more white space was incorporated to keep the design clean and modern. Full-width images of the slider provide visual interest and guide the visitor through the site. ShareThis buttons are included to encourage visitors to share the workshops and other content on social media.
Custom website for Pilates studio.
A Pilates instruction studio based in Norfolk, VA, was looking for a custom-designed website to highlight its Pilates teacher certification program and a continuing education workshop. It was thought that these offerings were difficult to find within the larger site for TRDance (Todd Rosenlieb Dance) and required their own website. Using the existing color scheme, for TRDance this site was designed to put focus on the Pilates studio, its programs, and instructors. Certain design elements maintained a consistent look between this site and TRDance.org, while ensuring its own unique layout and overall design. Registration forms allow for online registration and payment for classes.
Website redesign for dust collection systems and metal fabrication specialists.
After many years with the same website, Aberdeen Blower needed a redesign to reflect their commitment to remain Long Island's premier dust collection company. An updated logo, new colors and a clean simple design helped modernize the site. The project galleries were updated with their most recent projects. On-page SEO elements were also incorporated.
Illustrations created for Butter Beans.
A series of hand drawn food illustrations created for Butter Beans, a NYC-based business that provides lunch programs for schools and wellness education programs in and outside of the classroom. Both the black and white drawings and the color images are used to create food labels, menus, table-top displays, for use on their website and promotional materials. All the food images were created using Illustrator.