Laura's Blog
homepage vs landing page

Homepage vs Landing Page, Know the Difference

When I speak with clients, sometimes the subject of landing pages is brought up. It’s a term they’ve heard and often they use “landing page” and “homepage” interchangeably. In reality, they are different elements of a website. The goal of a landing page is different from the goals of a homepage. In this post, I’ll






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03 Mar 2017
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Blogging is Important to Your Website

Blogging is Important to Your Website

Blogging can be beneficial to your site. I have many clients that approach me wanting a website that has a blog. I encourage them. One of the reasons I changed the format of my website was to accommodate a blog. Blogging is important to your website. They can drive more traffic to your site, but






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08 Feb 2017
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Maximizing Blog Posts for SEO

Maximizing Blog Posts for Improving SEO

You have a blog for your website. Understanding that blogs increase traffic to your site, you have dedicated time to post regularly. Ensure that you are writing the most effective post by following strong SEO practices. By incorporating these elements, you are sure to be maximizing blog posts for SEO. Use keywords for SEO Every






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03 Feb 2017
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2017 website trends

2017 Website Trends to Incorporate

A new year has started. Many take this opportunity for a fresh start. Others predict what the year will bring. If you’re thinking about a new website or refreshing your current one, consider some of the trends that are already emerging. Some of these 2017 website trends may be what your site needs to look






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22 Jan 2017
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User-Centered Design Tips for a Great Website

User-Centered Design Tips for a Great Website You Must Know

A great website is more than arranging design elements in a pleasing manner. A beautiful website will not do you any good if your customers don’t know how to use it. Focusing on its potential users from the very beginning is essential. Intended users must not only like the website’s design but also feel comfortable






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03 Jan 2017
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Changes in Google SEO That Will Impact Your Site

Changes in Google SEO That Will Impact Your Site

Google is still the most popular search engine. Consider how often you use it every day. “Googling” has become part of our vocabulary. Its algorithm changes hundreds of times in a year. Being aware of the major changes can help with planning or adjusting content and SEO strategies. Are you staying up-to-date with the latest






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19 Dec 2016
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Effective Web Design Strategy

Effective Web Design Strategy for a Successful Website Redesign

The thought of redesigning your website might fill you with dread. Hopefully, this post will calm some of those fears. Not every website redesign has to be a major undertaking. You don’t always have to start over completely. Many of the sites you frequent undergo small changes on a regular basis. These changes are incremental.






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14 Dec 2016
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Is your website broken

Is Your Website Broken–How Do You Know If Your Website Just Doesn’t Work

With all the time we spend searching on the Internet, occasionally we’ve all come across websites that are dysfunctional, to put it kindly. I’ve seen sites that have made me feel really sad, but that’s my design sensitivity. Bad design is my kryptonite. For the success of your site, make sure your site is not






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05 Dec 2016
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Ways to Navigate a Website

Ways to Navigate a Website and Using Them Effectively

Reading through my blog there are a few themes that I mention frequently. One of those is usability. This post addresses one particularly important Web usability issue–site navigation. Having great informative content is wasted if users can’t find it! Let’s look at the ways to navigate a website. (There are other site navigation systems, for






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22 Nov 2016
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What Does a Graphic Designer Do

What Does a Graphic Designer Do and Why You Need One

Telling someone that I’m a freelance graphic designer sometimes results in a little bit of silence. Seeing that further explanation is necessary, I usually go on to say that I design websites. That helps most people. Though in reality that explanation falls short of what I do. Design is complicated. And if you haven’t had






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01 Nov 2016
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