Laura's Blog
Finding the Right WordPress Theme For Your Business


Finding the Right WordPress Theme For Your Business


Once you start researching possible templates (or as they are usually called WordPress themes) you might be overwhelmed with the amount of choices available. Finding the right WordPress theme to use for your site is an important decision. There are ways to help narrow down the seemingly unlimited choices out there. Knowing what elements are




Read more>>

20 Jul 2016
/
SEO mistakes to avoid

SEO Mistakes to Avoid for a Successful Website

If you have a website there’s an excellent chance you have been contacted by a company that claims they can get you on the first page of Google. Be very wary of claims like these. SEO can be a complicated issue to understand and some companies take advantage of this to make promises they can’t




Read more>>

11 Jul 2016
/
good design matters

Good Design Matters

Maybe this has happened to you. You’re at a networking event, a trade show or just happen to be talking to someone when they hand you their business card. You look down and instantly you have some type of reaction. Sometimes it’s positive. Other times, it may be negative. What prompts that reaction. Simple. The




Read more>>

07 Jul 2016
/
tech-savvy

Are You Tech-Savvy Enough?

I’ve been approached by many clients that believe they aren’t tech-savvy enough to maintain a website. They are interested in having a site. They know that they should have an online presence but aren’t sure how to accomplish this. So how familiar or comfortable do you have to be with technology to have a website?




Read more>>

23 May 2016
/
branding your business

Branding Your Business

Let’s start off by clearing up any confusion between branding and marketing. Think about it this way, marketing is what you do, branding is what you are. Considerations about the overall brand of your company, the perception the public has, the presence it has in the related industry come together to establish a unique identity.




Read more>>

17 May 2016
/
choosing keywords and phrases

Choosing Keywords and Phrases: Tips for Optimizing Your Website

Looking for tips on how to optimize your website? Start with choosing the right keywords. Keywords help improve search engine ranking. If you want to be found online, you have to rank well in search engine results. In this article, I’ll explain how choosing keywords and phrases will enable your site to be successful. Choosing




Read more>>

12 May 2016
/
Optimizing Your Website SEO

Tips for Optimizing Your Website

Think of search engine ranking as the ultimate Web popularity contest. Most businesses want to to achieve high ranking in search engine result pages (SERP) to attract more customers to their site. Here are a few simple tips for optimizing your website. Write high-quality unique content Probably the most important factor is to have great




Read more>>

22 Apr 2016
/
when to redesign your website

When To Redesign Your Website

Market research has shown that a website should be designed every 2 to 3 years. While undertaking a redesign of your website involves time and money, there are a few other things to consider. Knowing how much to redesign is just as important. As Paul Scrivens has said, “Don’t redesign just to do something new, redesign




Read more>>

13 Apr 2016
/
what you want isn't always what you need

What You Want Isn’t Always What You Need

There’s the old expression that you probably heard your parents say at least once or twice: “If everybody was jumping off a bridge, would you do it too?” Certain design trends and programs become very popular and suddenly seem to be everywhere. A few years ago, when Apple started using the faded reflection under their




Read more>>

08 Apr 2016
/
design crimes fonts edition

Design Crimes Fonts Edition (Part 2)

There have been moments when in my head I maybe screaming “nooooooooo!!!” but on the outside I am very tactfully and professionally dissuading a client from committing a design crime. Here’s my latest installment of design crimes, fonts edition. I am a type nerd. I can tell you why I like certain fonts. Certain font




Read more>>

16 Mar 2016
/