Once you start researching possible templates (or as they are usually called WordPress themes) you might be overwhelmed with the amount of choices available. Finding the right WordPress theme to use for your site is an important decision. There are ways to help narrow down the seemingly unlimited choices out there. Knowing what elements are
If you have a website there’s an excellent chance you have been contacted by a company that claims they can get you on the first page of Google. Be very wary of claims like these. SEO can be a complicated issue to understand and some companies take advantage of this to make promises they can’t
Maybe this has happened to you. You’re at a networking event, a trade show or just happen to be talking to someone when they hand you their business card. You look down and instantly you have some type of reaction. Sometimes it’s positive. Other times, it may be negative. What prompts that reaction. Simple. The
I’ve been approached by many clients that believe they aren’t tech-savvy enough to maintain a website. They are interested in having a site. They know that they should have an online presence but aren’t sure how to accomplish this. So how familiar or comfortable do you have to be with technology to have a website?
Let’s start off by clearing up any confusion between branding and marketing. Think about it this way, marketing is what you do, branding is what you are. Considerations about the overall brand of your company, the perception the public has, the presence it has in the related industry come together to establish a unique identity.
Looking for tips on how to optimize your website? Start with choosing the right keywords. Keywords help improve search engine ranking. If you want to be found online, you have to rank well in search engine results. In this article, I’ll explain how choosing keywords and phrases will enable your site to be successful. Choosing
Think of search engine ranking as the ultimate Web popularity contest. Most businesses want to to achieve high ranking in search engine result pages (SERP) to attract more customers to their site. Here are a few simple tips for optimizing your website. Write high-quality unique content Probably the most important factor is to have great
Market research has shown that a website should be designed every 2 to 3 years. While undertaking a redesign of your website involves time and money, there are a few other things to consider. Knowing how much to redesign is just as important. As Paul Scrivens has said, “Don’t redesign just to do something new, redesign
There’s the old expression that you probably heard your parents say at least once or twice: “If everybody was jumping off a bridge, would you do it too?” Certain design trends and programs become very popular and suddenly seem to be everywhere. A few years ago, when Apple started using the faded reflection under their
There have been moments when in my head I maybe screaming “nooooooooo!!!” but on the outside I am very tactfully and professionally dissuading a client from committing a design crime. Here’s my latest installment of design crimes, fonts edition. I am a type nerd. I can tell you why I like certain fonts. Certain font