Good Design Matters

Good Design Matters

Maybe this has happened to you. You’re at a networking event, a trade show or just happen to be talking to someone when they hand you their business card. You look down and instantly you have some type of reaction. Sometimes it’s positive. Other times, it...
Are You Tech-Savvy Enough?

Are You Tech-Savvy Enough?

I’ve been approached by many clients that believe they aren’t tech-savvy enough to maintain a website. They are interested in having a site. They know that they should have an online presence but aren’t sure how to accomplish this. So how familiar or...
Branding Your Business

Branding Your Business

Let’s start off by clearing up any confusion between branding and marketing. Think about it this way, marketing is what you do, branding is what you are. Considerations about the overall brand of your company, the perception the public has, the presence it has in the...
Tips for Optimizing Your Website

Tips for Optimizing Your Website

Think of search engine ranking as the ultimate Web popularity contest. Most businesses want to to achieve high ranking in search engine result pages (SERP) to attract more customers to their site. Here are a few simple tips for optimizing your website. Write...
When To Redesign Your Website

When To Redesign Your Website

Market research has shown that a website should be designed every 2 to 3 years. While undertaking a redesign of your website involves time and money, there are a few other things to consider. Knowing how much to redesign is just as important. As Paul Scrivens has...
Design Crimes Fonts Edition (Part 2)

Design Crimes Fonts Edition (Part 2)

There have been moments when in my head I maybe screaming “nooooooooo!!!” but on the outside I am very tactfully and professionally dissuading a client from committing a design crime. Here’s my latest installment of design crimes, fonts edition. I am a type...