This site was created for a business that produces a line of MMA fight wear for women that has recently expanded to also include men. The client was looking for an edgy, bold design that would appeal to the target audience of women that practice martial arts style training and fighting, but not be overly feminine to discourage men from going to the site. The site also highlights the client's dedication to charity and giving back. Built-in SEO elements have helped the site rank on the first page of Google six months after its initial launch. AddThis buttons have been included to encourage social sharing.
A companion store that features the fight wear was developed and is now online at shop.sicchic.com.