Dec 12, 2025 | logo design
Your logo is more than just a pretty graphic—it’s the face of your brand. It’s the first thing people see and one of the most lasting impressions they’ll remember. But too often, businesses fall into common logo design pitfalls that can confuse customers, dilute...
May 26, 2017 | advice, logo design
Consistency is the key when you are changing your logo. If not done correctly, you risk confusing your customers. Getting the word out as early as possible, asking customers for their thoughts are good things to keep in mind when you are considering making any updates...
Feb 29, 2016 | graphic design, inspiration, logo design, logos
When I speak to clients about current design trends they sometimes get a worried look. I’ve figured out why and do my best to explain what exactly I mean. Trends are often confused with fads. I’m not talking about fads in this post. Trends are the...
