Starting a YouTube Channel for Your Business

With so many social media channels available to business owners, it can be difficult to know which ones might serve your business the best way. Very few marketing techniques are as effective as videos. Video content can help your branding efforts and show off your...

WordPress Website Security Checklist

Website security is not often a concern for clients. It really should be. Hackers target websites of all sizes. Most clients think “why would anyone bother to hack a little site like mine.” Actually, there are several reasons. If you think your site...

Business Card Basics for Success

In this time of social media and digital platforms business cards may seem a bit quaint and old-fashioned. However, don’t overlook the potential of connecting with a new prospect on a personal level. Digital tools can lack the human factor of the equation. A...

Make it Easy to Leave Google My Business Reviews

Customer testimonials are a great way to promote trust and confidence in your business. Since Google continues to dominate online search it makes sense that you put your focus into getting reviews on your Google My Business page. The good news is Google has made some...

Coming Soon Page Basics

A new website is not an overnight project. On the contrary, I usually give clients a timeline of four to six weeks for the design and development of a website. Even a redesign can take a few weeks. While your website is being built, you still need a way to spark...

Rules For Using Images More Effectively

The saying goes that a picture is worth a thousand words. Images are an important part of any design. Not only can they provide visual interest, they can also help tell a story. Don’t underestimate the power of images. Well-written text is important. However,...

Should You Put Your Fees and Prices on Your Site

This is a common question I get from clients: should I put my prices on my website. It’s a personal decision and I tell my clients that they should do what makes them comfortable. I try to assure them that being clear with your fees is a positive thing. In my...

Design Crime: Your Contact Information Isn’t Easy to Find

Design Crime: Your Contact Information Isn’t Easy to Find Your website is an online sales rep for your business. As such, it’s essential that your site communicates vital information quickly and easily. Sixty-four percent of visitors to a site want  to see...

Designer Red Flags

As a design professional for over 25 years, I unfortunately have heard stories from clients of bad experiences with other graphic designers. It always makes me frustrated and sad to hear these stories. Usually, I become very protective of my clients and I don’t...

Design Crimes Part 4

The following design crime has some basis in science. It’s science, people, can’t argue with science! And this is coming from a former art school girl who stopped liking science in 5th grade. Design Crimes Part 4: Centering body text The human eye gets accustomed to...