The thought of redesigning your website might fill you with dread. Hopefully, this post will calm some of those fears. Not every website redesign has to be a major undertaking. You don’t always have to start over completely. Many of the sites you frequent undergo small changes on a regular basis. These changes are incremental. This approach results in a smoother transition to the new design over a period of time. It’s part of having an effective web design strategy that leads to a successful redesign.

How to implement an effective web design strategy

Finding yourself at the point of redesigning your site, you’ve likely learned a lot from the first time. You have a better understanding of what works and what doesn’t in the design process. Use that experience.

The important question to ask: are your visitor’s needs being met? Can they easily find what they’re looking for? Are there clear call-to-actions on your site? Know what works on your current site and what your customers want. This will aid in planning the redesign.

Make small changes

There’s always the worry that your visitors may be annoyed or upset by a drastic change. Taking an iterative steps instead of one major goal makes a redesign less daunting. Small changes are easier to adjust to as well.

Finally, any change should have a clear purpose. Adjustments should solve problems. Don’t overlook the quality of your content. Strong content will engage your customers and improve SEO.

Your website is a important investment for your business. A major design may not be worth the expense if you can make small changes to a major feature instead. Having an effective web design strategy makes the prospect of a redesign less stressful. All the while ensuring that search engines can find and index your content.