As we come to the end of 2015, I realize how much we look to a new year as a fresh start, a chance to begin anew.

I’m always encouraging my clients to update their websites. I tell them that static sites don’t rank well. A website is not something one just gets because you’re expected to, then forget all about. And although I kept my original website current with monthly updates, I realized that I hadn’t made any changes to the structure of the site for a very long time. It was in need of a refresh. I wanted to go in a new direction and expand the scope of my site. I couldn’t do what I wanted with the site as it was. I needed to rethink the goals of my site, how I was presenting the information, and be certain that I was keeping up with technology.

I also decided that I had to start blogging about one of the topics I’m most passionate about: graphic design. What I say in my About page is true, I spend a lot of time comparing fonts. I will move a line pixel by pixel until it’s in the perfect position. Dreaming in HTML might not be something everyone does, but it makes me a great designer.

My hope is that my blog will give potential clients a greater insight into how I think and how dedicated I am to what I do. I feel very fortunate to do what I love. Part of really enjoying what I do is taking the time to reflect to see where I can continue to grow as a graphic design professional. You must continue to evolve, there’s little reward in remaining static. It’s not ideal personally or professionally. That’s one of the reasons I decided to practice what I preach and revisited the design of my website to take it in a new direction. It’s always a little scary trying something new, and I’m sure I’ll spend way too much time deciding on typefaces.

I wouldn’t want it any other way.