by Laura Peragallo | Oct 22, 2018 | advice
Each designer/client relationship is as unique as the people involved. Both parties are responsible for maintaining a good relationship. I approach each project with the ultimate goal of giving the client what they want and keeping them happy along the way. A few...
by Laura Peragallo | Oct 10, 2018 | advice
If you’re wondering if it’s necessary have a website that loads quickly, wonder no more. The impact that your website speed has on traffic, conversions and revenue should not be underestimated. Research has shown that 40% of people will abandon a page if...
by Laura Peragallo | Sep 30, 2018 | advice
Advertising your business on Groupon is a great way to expand your audience. There is the potential of expanding the reach of your business. Many small businesses consider using Groupon to increase sales. However, remember these potential customers are looking for...
by Laura Peragallo | Sep 9, 2018 | advice
A website that is responsive is different from one that is “mobile-friendly.” By now most people understand the importance of being mobile-friendly. It’s a website that is designed to function on a phone or tablet. But only making your site function...
by Laura Peragallo | Aug 19, 2018 | advice
I might be exaggerating when I say that this will bring about the apocalypse, but it can feel a little bit like that to someone that has design sensitivity as I do. Here’s my next installment of Design Crimes, Part 3 Your logo does not link to your homepage. As...
by Laura Peragallo | Aug 7, 2018 | advice, website
I spend a lot of time online. Every website project requires researching competitors websites to see what is making them successful. And of course, I spend time browsing like everyone else. There are some really nice websites out there. There are also some that make...
by Laura Peragallo | Jul 8, 2017 | design
On July 12, 2017, websites, Internet users, and online communities will come together to sound the alarm about the FCC’s attack on net neutrality. Learn how you can join the protest and spread the word at https://www.battleforthenet.com/july12/. Right now, new FCC...
by Laura Peragallo | May 26, 2017 | advice, logo design
Consistency is the key when you are changing your logo. If not done correctly, you risk confusing your customers. Getting the word out as early as possible, asking customers for their thoughts are good things to keep in mind when you are considering making any updates...
by Laura Peragallo | May 19, 2017 | advice, website
You’ve registered your domain and your on your way to getting your business online. Now you’ll be receiving offers from all types of companies. They will help you design your logo, design your site, get you on the first page of Google. One email I...
by Laura Peragallo | May 2, 2017 | advice, web, website
One of the most important pages of your website should be your testimonials page. It can showcase your past successes and happy clients. It establishes confidence in new customers. Testimonials are one of the best tools to enhance your reputation. Reading testimonials...