by Laura Peragallo | Jan 3, 2017 | branding, design, graphic design, usability, web, website
A great website is more than arranging design elements in a pleasing manner. A beautiful website will not do you any good if your customers don’t know how to use it. Focusing on its potential users from the very beginning is essential. Intended users must not only...
by Laura Peragallo | May 17, 2016 | advice, branding
Let’s start off by clearing up any confusion between branding and marketing. Think about it this way, marketing is what you do, branding is what you are. Considerations about the overall brand of your company, the perception the public has, the presence it has in the...
by Laura Peragallo | Feb 18, 2016 | advice, branding, social media
As a business owner you know that having active and engaged customers on your social media is important to your business. You have spent time creating interesting content for your audience and curating great images. But are you making the most of it by posting when...
