Branding Mistakes Small Businesses Make

Branding Mistakes Small Businesses Make

Feb 22, 2026 | branding

(and How to Avoid Them) Branding is one of the most powerful tools a small business has—but it’s also one of the most misunderstood. Many branding mistakes aren’t obvious until they start affecting trust, visibility, or growth. If your brand feels inconsistent,...
Branding Your Business

Branding Your Business

May 17, 2016 | advice, branding

Let’s start off by clearing up any confusion between branding and marketing. Think about it this way, marketing is what you do, branding is what you are. Considerations about the overall brand of your company, the perception the public has, the presence it has in the...
Best Times to Post on Social Media

Best Times to Post on Social Media

Feb 18, 2016 | advice, branding, social media

As a business owner you know that having active and engaged customers on your social media is important to your business. You have spent time creating interesting content for your audience and curating great images. But are you making the most of it by posting when...