Branding Mistakes Small Businesses Make
(and How to Avoid Them) Branding is one of the most powerful tools a small business has—but it’s also one of the most misunderstood. Many branding mistakes aren’t obvious until they start affecting trust, visibility, or growth. If your brand feels inconsistent,...
Design Crime #5 & 6: Typography Chaos & Color Overload
Nothing screams “amateur hour” faster than inconsistent typography. Fonts are more than decoration—they communicate hierarchy, tone, and professionalism. When your website uses too many fonts, mismatched styles, or unreadable text, it confuses visitors and diminishes...
Pantone’s 2026 Color of the Year: Cloud Dancer & What It Means for Web + Logo Design
Pantone’s 2026 Color of the Year, Cloud Dancer, sparked a lot of conversation in the design world—and the reactions were far from subtle. While the intention behind the hue is clear—purity, simplicity, and a clean slate—many web and branding designers felt it was yet...
Logo Design Mistakes to Avoid: What Could Be Holding Your Brand Back
Your logo is more than just a pretty graphic—it’s the face of your brand. It’s the first thing people see and one of the most lasting impressions they’ll remember. But too often, businesses fall into common logo design pitfalls that can confuse customers, dilute...
SEO Issues: What You Need to Fix Now to Get Found Online
Search engine optimization (SEO) isn’t just about stuffing keywords into your content. It’s also about how your website is structured, what’s missing, and how user-friendly it is — for both humans and search engines. If your site isn’t ranking as well as you’d like,...
How to Start a Blog for Your Website in a Few Simple Steps
As I’ve shared before, blogging is a powerful way to boost your website’s performance. A blog not only drives traffic and improves your SEO, but it also helps you build trust and deepen relationships with your audience. Whether you’re a creative entrepreneur,...
Top Graphic Design Trends for Autumn 2025
As the leaves begin to change, so do visual aesthetics in the design world. Autumn brings with it not only a shift in seasons, but also a fresh opportunity to warm up your brand visuals, update your marketing campaigns, and experiment with cozy, earthy palettes and...
Why a Morning Ritual Can Transform Your Day (and Your Life)
The importance of a morning ritual shouldn’t be overlooked. A consistent routine sets the tone for how you move through your day — with intention, clarity, and calm. Here are five powerful reasons to create space for a morning practice: 1. Start Your Day with...