Using video testimonials on your website is a very effective way to connect with your visitor. Testimonials are a powerful tool to engage and build trust in your potential customers. Video testimonials provide even more engagement. After all, a quote from a customer in text-based format can be helpful, but it can feel a little impersonal. I like to use client photos on my testimonial page. Including a head shot of the customer is more effective. Visitors see the real person behind the words.
Video testimonials are even better. Visitors experience the testimonial in a more personal way. Moreover, increasing the authenticity for the visitor. Having a variety helps the visitor feel a connection to the clients that are endorsing you.
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Using video testimonials, make the client the star
The purpose or goal is to underscore and validate your services or capabilities. However, you don’t want the testimonials to be all about you. Instead, makes the customer the star. Have them explain what they were able to achieve or address after working with you, or using your products.
I remind clients, that visitors to their website are there to find what you can do for them. Testimonials are there to enable the visitor to think about what the benefit they receive being your client. Th emphasis is less about what you can do. They are on your website to find out how your services relate to themselves.
Most video testimonials can be accomplished using a phone. Make sure the client you’ve ask looks comfortable in front of of the camera. Keep the length short since videos files can use a lot of disc space and slow the load time of your website.
Where to use them
Testimonials are not usually the first thing visitors see when they visit a site. However, you do want to make sure that they’re seen. They won’t be as effective if they are not easily found. I recommend that clients either have the testimonials on one page or spread them out throughout the site. A slider is quite effective, allowing visitors to see a number of testimonials without ever leaving the page. I remind clients that quantity isn’t always important. The quality of the testimonial is. The more specific the testimonial is about a particular service or experience, the better!
In conclusion, using video testimonials on your website can provide a more personal experience to visitors.