Emerge with Zee

Giving wings to a logo and website design

Emerge with Zee is a logo and website design project for an Intuitive Empowerment Coach, Certified Hypnotist, and Energy Healer. Zee had already built a website on her own, but felt it lacked the key elements needed to effectively showcase her services. After conducting a thorough review, I provided feedback on what was working and what could be improved, along with recommendations to enhance the overall look and flow of her site.

When promoting services, it’s essential to clearly communicate the value to potential clients—what you can do for them. To achieve this, I recommended adding an eye-catching image and a strong headline at the top of the homepage to immediately capture attention. Her services were also prominently featured on the homepage, ensuring clarity and ease of access for visitors.

By incorporating professionally taken photos, the website creates an immediate connection with potential clients, exuding a bright, positive, and feminine energy that feels warm and inviting. To encourage signups, she smartly offers an incentive, which is an effective strategy. As I often emphasize, clients are drawn in when they see what’s in it for them.

The logo played a crucial role in unifying her brand. She envisioned incorporating a phoenix to symbolize the concept of rebirth and emergence, aiming for a bold, vibrant design. Using gradients of orange and magenta, I created a striking, eye-catching logo that captures attention and embodies her vision. These dynamic colors are woven throughout her website and promotional materials to maintain a cohesive look. My objective was to ensure that all of her branding elements felt consistent, professional, and perfectly tailored to resonate with her audience.

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