Long Island Women Small Business (LIWSB)

Promoting and supporting women entrepreneurs

An opportunity to help an organization that showcase women business owners deeply resonates with me. Considering the long name of the organization, I thought that using initial would provide flexibility to the organizers. I worked on the logo design deciding on a soft purple color palette. I found a font that was visual interesting so that the initials would have a certain look and feel. The circle shape keeps the design simple yet impactful. The same font was used for the logotype.

Next was the website design. The main goals were to promote the upcoming Fair & Expo and sign up vendors/participants. Photos of business women establish the target audience. The use of white space puts the focus on the images and content, keeping the look professional and modern. The colors of the logo plus some complimentary colors add a feminine touch.

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